Bad Luck Brian

USWE Sports

Mountainbike Freeriding

Enduro

Freerunning

Mountainbike Cross Country

"Meet 'Bad Luck Brian', a goofy character who’s doing all kind of sports with a lot of passion, but completely without finesse. He’s afraid of speed, heights, water, dust, snow and his own shadow… YES, pretty much everything." - USWE Sports

The Swedish company USWE Sports tasked us with reaching their target audience by creating a series of animated videos with a distinct style and wacky iconic characters. The videos revolves around Bad Luck Brian trying to perform different extreme sports, and his cooler counterparts Kick-Ass Ryan and Awesome Amy.

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