"Our choice of colours not only reflects our personality, it also signals our view on life. Blue embraces a collective feeling of hope. And now more than ever, hope is what we need to start rebuilding for the future. Blue is a calming and confident colour for those waiting for sunshine after rain." - Tikkurila
Together with the brand development agency Grow, we were tasked with creating a campaign video and a set of images for Tikkurila's Color Now 2021 campaign, where they choose a colour palette for 2021 to act as inspiration for their customers.